Optimizing for search has become more complex and challenging as Google and Bing compete in their quest to provide relevant search results for their users. Google’s search engine algorithm, which for many years had about 128 variables, now has over 200. Recent additions include page load time, use of engagement objects, and the introduction of semantic search technology.
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Real-time search, universal search, local search, personal search, semantic search, pay-per-click and social media platforms have all made it difficult for business website owners to keep up. It’s become more important than ever to ensure your site has quality content that is engaging for users, and to have an effective internet marketing and search optimization strategy.